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Course Overview: Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision-making leads to improved customer online interaction. Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification after passing the exam. Program Specs: ✓ 100% online & self-paced training included ✓ SMstudy® Certified Web Analytics Professional certification exam included ✓ Sharable certificate & digital badge included (upon passing exam) ✓ High-quality videos, guides, and resources included ✓ 180 days to complete training and certification Exam Format: ✓ Multiple choice ✓ 80 questions ✓ No negative marks for incorrect answers ✓ 90-minute duration ✓ Proctored online exam Accreditation: ✓ Sigma Forces is an Authorized Training Provider (A.T.P.) of SMstudy™ Audience Profile ✓ This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional. Prerequisites: ✓ There is no formal prerequisite for this certification. However, it is recommended he candidate should have passed the SMstudy® Certified Digital Marketing Professional exam